World No Tobacco Day (also popularly known as World Tobacco Day, and Anti Tobacco Day) is observed worldwide on 31st May every year to encourage tobacco users to abstain from consumption of all forms of tobacco for a period of 24 hours. World Tobacco Day was initiated in the year 1987, when the World Health Assembly (WHA) of World Health Organization (WHO) passed a resolution WHA40.38 which ultimately formed World No Tobacco Day (WNTD). The primary objective of WNTD was to enlighten people about the deadly components of tobacco and its repercussions.
World No Tobacco Day is ardently supported by governments, individuals, non-profit organizations, public health organizations, tobacco industry and even smokers. Tobacco Day is celebrated as an awareness day to draw people’s attention about the negative effects of tobacco. Seminars and events on World Tobacco Day are organized by health organizations and governments while emphasizing on punch lines and pictures to persuade people to quit consuming tobacco permanently. Creating and distributing brochures, posters, fliers, press releases, websites and videos are also considered an integral part of the World No Tobacco Day.
Each year, on this day, the WHO chooses a theme for the day that carries global messages to quit smoking. Many of the themes are intended to reveal facts about tobacco which is usually believed to perplex or mislead people by the tobacco industry through advertisements. Because of such reasons, WHO declared a complete ban on tobacco advertising on May 31, 2008.